In Korea, Indian culture is seen as rich and deeply spiritual.

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A memorandum of understanding for cultural and artistic exchanges was signed earlier this week by the Korean Cultural Centre India (KCCI) and the Asian Arts Management Association (AAMA), marking another step in the strengthening of cultural connections between Korea and India.

The two organisations have signed an MOU that will mainly concentrate on future-focused, amicable collaboration in the arts and culture, acknowledging the necessity of mutual development through cultural and artistic exchanges between Korea and India.

Indian yoga culture has taken the Korean audience by storm in recent years. Indian cuisine, regional celebrations, and Indian culture are becoming more and more popular in Korea, according to Park Chul-hee, CEO of the Asian Arts Management Association (AAMA), in an interview with ANI here. Considering the

India’s rich and profoundly spiritual culture has been introduced to and accepted in Korea. It is unnecessary to discuss yoga, but other aspects of Indian culture, such as cuisine, regional celebrations, group dance, and well-known tourist destinations, have raised awareness of and interest in Indian culture in Korea, according to Park.

Korea and India have been developing their relationship for far longer than simply 50 years. And in the connections between two countries, art and culture have been crucial as lubricating oils in the shape of hardware like politics and diplomacy, he continued.

With the agreement in place, the two organisations will implement a number of initiatives to foster cultural and artistic exchanges between India and Korea through a variety of media and venues, including the Asia-Pacific Contemporary Art Exchange Exhibition.

Since 2017, the Asian Arts Management Association has organised an exchange exhibition on Jeju Island, Korea, called “Jeju, Drawing Asia,” featuring representative Asian artists. In 2022, to commemorate the 30th anniversary of the beginning of diplomatic relations between Korea and China, it has also successfully hosted an exhibition of contemporary art titled “Jeju, Focusing on Asia.” These accomplishments are assessed in light of the fact that Korea has set the stage for itself to become a centre for Asian arts and culture.

Park went on to discuss India’s diverse culture, expressing his amazement at it and his eagerness to explore this enormous market.

I initially travelled to India in 2008 to attend the “2nd India Art Fair,” and since five years ago, I have gone there two or three times a year to work with Indian artists to curate and create the show “Jeju, Drawing Asia.” I’ve been to four or five different Indian cities throughout my vacation, and I’ve even met Indian artists who have visited their own studios. Since December of 2023, I have travelled to India once a month until now. Each time I visit India, I am reminded of how diverse the country’s traditions are, yet I also believe that art has the ability to unite them. I take advantage of any opportunity to learn more about India,” Park remarked.

“It is true that the development of media technologies has led to a great deal of interest in media in Korea, but traditional Korean monochrome painting, or ink painting, was popular in Korea and eventually gained international recognition,” Park stated.

He continued, “I think there is a high possibility that India can stand out in the global art market because these works are based on tradition in terms of subject, form, content, and theme. India also has a strong tradition and has diverse traditional content.”

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